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市场非规则性博弈低价竞标的残酷性 | 远景管理咨询工作室

市场非规则性博弈低价竞标的残酷性

市场博弈是理性的,如此才能实现市场的基本功能,将资源分配给更为高效的组织,但是,在央企严格控制成本,将标底价格最为最大的权重的时候,引发了市场的囚徒困境博弈,如同四川麻将的血战到底一样,将市场资源分配到了傻博的一方,谁的价格低就用谁的产品和服务,至于投标的胜出方的实力与履约能力,在价格这个硬性的指标下,变得举足轻重。


低价竞标如同市场的恶魔,胜出方无法履约,成为甲方的仇敌和冤家,失败方则是失去发展的机会与机遇,如此,央企的三方委托成为绞肉机,无数的英雄在血淋淋的机器里,粉身碎骨,无数的家庭失去了生活来源,无数的真正优秀企业走向破产。
在非理性的市场里面,唯有将自身的利益最小化,将客户的利益最大化,在合理的成本范围内获取利润,才能在如此艰难的世道中,混上一口饭吃,至于有远大抱负的企业,也不得不在生存法则下低头。
真正的投标过程是企业生存发展的过程,除去各种陪标外,记住,投标的残酷性,如同达尔文所说的,物竞天择,适者生存,只有坐上餐桌,才有吃饭的机会,否则,一切都是空谈。

作者: 远景顾问

Business consultant, focus on improving people, process and performance.

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