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管理咨询服务需要创新 | 远景管理咨询工作室

管理咨询服务需要创新

管理咨询从诞生开始就一直沿用一种神秘的东西包裹自身,似乎西服、商务旅行、研讨会、模型、问题诊断等成为顾问的标准生活元素,保守客户机密成为行业的行为规范。管理咨询从一开始就是使用智力的高规格服务,一直采用的一种保守的方式运作,当环境发生改变的时候,管理咨询似乎还在原来的轨道上顽强的挣扎。


残酷的现实一再的提醒管理咨询行业的从业人员,需要真正考虑项目的效果了,不能再采用原有的方法,经过调研,套用管理模型,扔给客户一堆文档,然后拿钱走人。当习惯了原有方法之后,管理咨询顾问、咨询公司对一再出现的客户不满意感到非常沮丧,但是习惯还是在继续。
无论采用哪种方式,都需要保证客户的满意度,否则,顾问的营生也将终结。于是,市场上各种微咨询产品问世,但是,客户任然还是不满意,因为,微咨询任然沿用以往的方式进行运作,对客户的变革的促进与撬动不够。
要触动客户,促使客户变革,这个需要采用不同的手法,其核心在于让客户的员工充分参与项目,承诺改变咨询服务自身工作路径、习惯于行为,并在组织层面上设定验证的办法,保证客户员工的参与、承诺与执行成为变革成功的前置条件。
管理咨询服务变革的压力来自于客户的需求,在网络、信息发达的今天,方案不再是稀缺的东西,而无形的促使员工改变的方法才是保证客户满意的关键,而真正实现了转变的组织,才是高层想要看到的。

作者: 远景顾问

Business consultant, focus on improving people, process and performance.

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