Customs is most valuable asset for consulting firm. In order to survive, consulting firm strives to enlarge and maintain clients. But not all customs is asset, some of them is liabilities which cost a lot but return little.
For business consulting company, reputation is the most powerful weapon and asset for marketing because that trust on reputation is the base of consulting business. If client frequently complains about service without reason, or even intentionally damages reputation, consulting firm must design strategy to control situation. One of the strategy is simply dismiss trouble making client. Stay away from liabilities, consulting company’s prestige is well preserved.
Business consulting project must be careful defined, and its purpose should be of good for both consulting company and client. Under circumstance, client ask consultant to bear responsibility which come from internal political straggle. When face with situation like this, consultant should go back to contract and redefine project scope and refuse to be treated as scapegoat.
Business consulting is based on trust between clients and consulting firm, if client damages relationship on purpose, action should be taken to avoid deep impact on market and reputation.