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培训市场 | 远景管理咨询工作室

疫情下培训市场

教培行业无疑是受到疫情影响最为严重的行业之一。在武汉封城的时候,很多培训公司的老板就开始失眠,就开始准备遣散员工,就开始准备应对一场最为严酷的危机。
从疫情开始到现在,很多培训公司失去了员工,进而失去了市场,最终失去了客户,其结果是失去了疫情过后满血复活的机会。
直到今天,疫情对培训行业的影响还是深刻的继续,企业开始大量构建自己的e-leraning系统,开始构建企业线上的学习管理系统(LMS),对线下的培训市场形成了强有力的冲击。从疫情开始逐渐催生了线上的培训系统、内容构建的强劲需求,一直持续到今天。

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疫情下的培训业务思考

武汉疫情来袭,由于不能产生人群的聚集,对于需要聚集人气的产业,如培训、餐饮等造成了巨大的影响。整个培训咨询行业在疫情期间,甚至在疫情结束一段时间都存在影响。
传统的培训在疫情期间受到巨大影响。但是在国家相关疫情停工期间的在线培训补贴政策的刺激下,以网络培训为主的公司,反而在疫情袭来之后,业务量突增,获得了很好的市场机会。

继续阅读“疫情下的培训业务思考”