Marketing is indispensable of consulting working because of natural of consultancy: consultant have to sale ideas instead of tangible products, have to impact clients and get contracts. Indeed, it is more difficulty that before and during consulting project consultant must be recognized and even trust by client.
A great consultant is also a competent salesman, which never fail to change client. Consultant should be armed not only expert knowledge but super inter human communications skill. Marketing research begin when consultant enter client office and find dog keep and economic buyer. For dog keep, consultant bypass and for economic buyer situation is difference as they take responsibility of assignment. All marketing skill for consultant is impact economic buyer and get contracts.
Word-of-mouth marketing is the best kind of marketing a consultant can have. However, word-of-mouth marketing does not appear out of thin air. The consultant did something first—completed a difficult task that resulted in a satisfied client or perhaps gained a reputation as an internal expert. Eventually, the consultant sold services. In either case, that word of mouth must be maintained in order to continue to grow the business. It is going to need a little help from a marketing plan.
So for consultant, marketing plan and sale process is of vital importance. Marketing plan gives direction of potential and excellent communication skill gives consultant endless work and revenue.