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管理咨询 | 远景管理咨询工作室 - Part 2

管理咨询项目前期沟通

管理咨询服务具有与一般产品生产服务不同的特点。与一般服务生产不同的在于,管理咨询一种非标准化与高度定制化的服务。在管理咨询服务开始前,顾问公司与客户共同探讨双方合作的事宜。客户与咨询公司前期的交流与沟通的质量,对整个项目的成败具有重要的影响。从商业的角度来说,客户需要限定一个可以标定价格的服务范围,这个范围界定了整个服务的方法、流程、成本与质量,因此,准确界定这个服务的范围是就成为管理咨询前期工作的最重要内容。如何更为有效的探明客户的需求,并形成具有针对性的解决方案,是管理咨询项目前期的重要工作。

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什么是管理咨询

在企业管理咨询培训行业从业快二十年,对这个行业始终不渝的热爱,使自己坚守至今。有时还是会深度的思考,究竟什么是管理咨询?
首先,管理咨询是服务。任何企图将管理咨询产品化的举措都会失败,因为服务基本是依赖人的,而不是依赖设备与厂房。服务就需要有一种为服务的精神,需要有一种站在客户的立场,为客户认真的专业的分析思考客户面临的问题与解决方案,咨询的服务特性,决定企业管理咨询是不可能大规模生产的,而只能是小众化的、针对性的解决策略。

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管理咨询服务是什么

在管理咨询行业从业接近二十年,需要对行业的本质进行总结。
从改革开放开始,到中国加入世贸组织,期间国内的管理咨询基本是空白状态,处于行业的萌芽阶段。国有的研究机构承担基本的经济、社会状况的研究,而基本没有机构涉足对公司企业问题的研究。
加入世贸组织组织之后,中国的经济飞速发展,与之相适应的是咨询公司的繁荣,最初是外资或者外国政府资助的管理咨询服务,如当年国企改革引入的中英项目。
管理咨询公司的繁荣的背后是中国长达几十年的高速经济增长。

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疫情下的管理咨询服务

在疫情来临的时候,很多咨询培训行业的公司立马开始收拾铺盖,随时准备撤离,因为市场实在太难了,也因为行业实在是太轻资产了,在危机来临的时候,只要把员工解散,老板就可以全身而退了。
没有结果自己的公司,在疫情来袭的时候下呈现出不同的状况。
习惯于忽悠客户的公司发现疫情下,客户变的非常理性,一般的咨询服务内容已经无法打动客户了。如此的情况,带来了经营的巨大困难。国有企业提供了一些管理咨询需求,全部的是挂网招标的,一般的中小咨询公司根本无法参与竞争,只能看着机会的流失。

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What consultant can do in a business consulting project

Business consultant by nature of neglect always boast can do everything for client which results in over promising and under deliver and frustrated all involved consulting project.
At beginning of businesses consulting, in order to get contract, consulting firm always promise they can solve client problem and improve client condition for commercial reason but never carefully think about the problem itself.

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